![]() ![]() This includes the Canadian XC Norco Factory Team, the Norco Factory Racing World Cup downhill team, and the UCI-Continental road race team H&R Block Pro Cycling. Norco is involved in the sport of cycling, and cycling generally, through a number of sponsorship initiatives. standout models here are the Volt and the Ares.īikes for children and frame kits are also available. Aluminum and steel options are available. bikes for high octane, high jumping thrills on the pavement or the dirt.The styles include includes the Aurum,, Sight, Optic, fluid, Bigfoot, and Revolver. bikes that can handle mud, dirt, rocks and other obstacles going uphill, downhill, along the trail or through the air.The range includes the VFR, XFR, Indie, Malahat, Rideau, and Yorkville. bikes designed as alternatives to the car for fitness, commuting, going about everyday activities, and weekend leisure.This range includes Tactic, Valence, Search and Threshold. Norco breaks this down into Race and Endurance Bikes bikes built for racing, long rides and adventure. ![]() They also support cycling advocacy programs and employ a number of cycling ambassadors. They continue to produce bikes suitable for everyone from commuters going to work and children going to school, to professional athletes on the road, trail and mountain. Today their bikes are sold internationally. ![]() In 1991 the Rampage became the first North American-made mountain bike with front suspension. Norco was also a pioneer in mountain biking, designing its first mountain bike models in 1984 when the style and sport were in their infancy. It was one of the first manufacturers in North America, for example, to introduce 10 speed road bikes - that was in 1975. It also led the way in other styles of bike. The company's first factory team sponsorship happened 1981 when the Factory BMX Team was formed. This support of BMX continued, with them being part of the developing BMX story. In the early 1970s, for example, it embraced the emerging BMX style of bike, introducing the first ever full suspension version to the Canadian market in 1973. Throughout its more than 50 year history it has had a number of firsts, and has been responsible for various innovations. It is still headquartered there in the city of Port Coquitlam. The company was founded in British Columbia, Canada in 1964. They are a well-known name in the world of cycling because of this range and because of their active involvement, from grassroots cycling up to the top levels of the sport. Today the range that they offer is extensive and includes road, City, Mountain, BMX and street bikes. With market leading bikes such as the Optic, Fluid and Sight to their growing range of mountain taming VLT eBikes and heavy hitting, high pivot and idler equipped offerings will certainly draw a lot of attention from UK consumers.Since its earliest days Norco has been a brand of bike manufacturer that has embraced new styles, championed new technologies and supported the various cycling disciplines to promote and improve both the sport, and cycling in general. The exceptional product range, and spectacular history ensure commercial success and really completes our bike portfolio offering.” When we set out to find a new partner to continue bringing our bikes to this hungry, discerning market, nobody had ZyroFisher’s passion and commitment to our brand, and their history of serving UK riders and dealers made this a perfect fit.” said Sean Sullivan, Norco CEO.Īlex Coventry, ZyroFisher’s Brand Development Head says, “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. “There’s a clear affinity for the Norco brand in the UK. ![]() The system removes head scratching from bike setup, focussing precious time on the ride and trails. Lauded by riders, Norco’s Ride Aligned Design System is ergonomics on over drive, “matching each individual bike to the human who rides it”. The announcement highlights that, Norco, known for their innovation, has pioneered many of the technologies that define modern mountain bike design as we know it today. Ushering in a new era for the brand in the UK, Norco’s bikes will soon be available across select independent specialist retailers.īased in the mountain bike mecca of British Columbia, Norco’s iconic home is an epicentre for the sport and, as a result, is hard wired into the brands DNA. ZyroFisher have announced a brand new partnership with renowned Canadian mountain bike brand, Norco Bicycles. ![]()
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